No roadmap. No prototype. No shared vision.

FSC Wealth had ambition but no tangible north star. Strategy decks gathered dust. Engineering had no clear picture of what they were building toward. Leadership needed proof the investment was worth making.

Co-led the vision. Built the proof.

Before any code was written, I co-led the cross-functional research and strategy effort that defined the 3-year FSC Wealth vision. Then I made it tangible — alone, over a 4th of July weekend — with a prototype that turned a strategy deck into something people could touch, feel, and believe in.

What made the incubation land.

• Prototype over presentation: A tangible experience beats a strategy deck. Building it made people believe it was possible, not just desirable.
• Customer voice as proof: Advisor quotes and validation data became the narrative that sold the investment internally.
• Connected ecosystem from day one: The prototype showed six products talking to each other — not six separate pitches, one unified vision.
• Film as alignment tool: Six script iterations produced a narrative that reinvigorated a stalled project and aligned a distributed organization.
• One designer, full ownership: Prototype, film script, UX writing, customer-facing narrative — all from one hand, ensuring coherence.

Impact.