Product Designer specializing in AI-native product design, with a focus on how intelligent systems shape human reasoning, decision-making, and real-world outcomes.
I design agentic and conversational AI systems that integrate LLMs, retrieval systems, and structured data into workflows where model outputs directly influence user behavior. My work emphasizes making AI systems interpretable, steerable, and trustworthy, particularly in complex, high-stakes domains like financial services.
I bring a systems-level approach that connects model behavior, interaction design, and human cognition, partnering closely with product, engineering, and research to translate emerging AI capabilities into usable, responsible products.
Core Expertise
- AI Product Design (LLMs, agentic systems, retrieval pipelines)
- Human–AI Interaction & Collaboration Design
- Conversational & Multimodal UX
- Interpretability, Trust, and AI Transparency
- Decision System Design (high-stakes workflows)
- Systems Thinking & Experience Architecture
- Rapid Prototyping (high-fidelity, interaction-rich)
- Cross-functional product strategy in ambiguous environments
Selected Area of Focus
- Designing for appropriate reliance on AI systems
- Representing model uncertainty, confidence, and tradeoffs
- Structuring human–AI decision loops
- Translating probabilistic outputs into clear mental models
- Embedding AI into real-world workflows (not standalone tools)
Relevant Experience
Salesforce
Sr. Product Designer, Financial Services Cloud · 2022–Present
- Led end-to-end design of Agentforce Run My Day — a generative AI and agent-based operating framework for wealth advisors; designed conversational and panel-based AI interactions across Retain, Grow, Service, and Comply signal types
- Partnered with Product, Engineering, and Data Science to ship 56 features and enhancements, including 17 zero-to-one AI innovations and 32 agentic contextual insights across 11 active pilot programs with Schwab, BofA/Merrill Lynch, TIAA Wealth, EP Wealth, and Northern Trust
- Designed Integration Hub and Reconciliation Workspace — a two-layer custodial data integration system with deterministic matching and human-in-the-loop validation
- Led Anywhere Advisor (Agentforce in Slack) for RIA and mobile-first advisor workflows; designed Meeting Intelligence three-phase AI system (prep, session, follow-up); led FSC SLDS 2 design system migration
Impact
- 56+ features shipped, including 17 zero-to-one AI capabilities
- 32 agentic insights and action systems deployed
- 11 active pilot programs validating AI-assisted workflows
- Reduced cognitive load by consolidating fragmented signals into coherent AI-mediated decision systems
- Established reusable AI interaction patterns across Financial Services Cloud
Selected AI & Systems Design Work
- Agentic AI Panels & Assistants — Designed embedded AI assistants that synthesize data, generate insights, and recommend next-best actions within live workflows
- Conversational AI Interaction Models — Defined conversation structures, fallback behaviors, and response framing for AI systems operating under uncertainty
- Intelligent Signaling & Monitoring Systems — Architected experiences that surface AI-generated alerts, recommendations, and confidence cues across complex datasets
Design Philosophy
- AI systems should be understandable before they are powerful
- Trust emerges from legibility, not persuasion
- Designing for AI requires shaping systems and behaviors, not just interfaces
- The goal is not automation, but better human judgment
Tools & Methods
Claude • Cursor • Figma • Sandbox environments
Prompt design • Conversational flow design • AI behavior evaluation
Design-in-code validation • Systems mapping • Research synthesis
A whiteboard, markers, No. 2 pencil w/ eraser, and my mind
Awards
- FWA — Audi USA
- Cannes Gold Lion — Sprint Integrated
- Cannes Silver Lion — Sprint Online
- Silver ANDY — Sprint Online
- One Show Silver Pencil — Sprint Campaign
- One Show Bronze Pencil — Sprint Digital
- D&AD Silver — Sprint Integrated
- D&AD Silver — Atlanta Hawks
Certifications
- Agentblazer Certification — Salesforce Trailhead
- Trailblazer Certification — Salesforce Trailhead
- UX/UI Design Bootcamp — UC Berkeley
- Wearable UX/UI Design — UC Santa Clara
- Mobile Design — UC San Francisco
- Google Foundations of UX Design
Education
- Writing, Art Direction, Design — Creative Circus, Atlanta
- Journalism — University of Minnesota
- Japanese Language & English Teaching — Tokyo
Soft Skills
- Cultivating allyship among cross-functional peers across PM, engineering, data science, research, and CxO leadership
- Influencing product strategy with cross-functional partners and external stakeholders
- Building teams by hiring, developing, and retaining high-performing designers
- Establishing and evolving design systems within large organizations
Additional Experience
Bank of America
Sr. Product Designer · Erica AI Integration
- Designed AI-powered experiences integrating Erica — BofA’s virtual financial assistant — across global consumer and enterprise products
- Developed conversational UX patterns for financial guidance at enterprise scale — tens of millions of customers across BofA’s global product suite
Google
Sr. Experience Designer · Pixel 7a, Pixel Fold, Pixel Tablet
- Designed buy-flow and launch experiences for Pixel 7a, Pixel Fold, and Pixel Tablet across Google Store web and mobile
- Led purchase experience UX for Google’s 2023 hardware portfolio, including the first Pixel foldable — category-defining communication design for a new form factor
Funimation / Crunchyroll
Design Director · Global Anime Streaming Platform
- Led design organization and product vision through the Funimation/Crunchyroll convergence — grew platform from 3M to 5M paid subscribers; week-over-week AVOD +97% and SVOD +125%
- Built the design team and cross-platform design system; led FunimationCon virtual event design — +63K registered attendees and +331,000 engagement hours
Apple
Associate Creative Director · Apple Watch Launch
- Shaped brand voice, UX direction, and launch experience for Apple Watch — Apple’s first wearable computing platform and a new product category
- Led creative direction and UX writing across Apple Watch and iPhone product surfaces for day-one launch
Audi
UX Designer · Audi USA Redesign & myAudi Mobile — FWA Award
- Designed Audi USA site redesign and vehicle configurator — FWA Award winning, Cannes Gold Lion; 227% increase in car configurations, 675% increase in myAudi interactions
- Led myAudi mobile platform: connected vehicle ownership experience for Audi drivers globally